Your resume is a crucial document, making a pivotal first impression on potential employers. They all include details about a job applicant's education, experience and skills, but making yours stand out in a crowded field could be a big step toward landing a great job. Think of the resume as a statement of your personal and professional brand, defining what makes you exceptional and an ideal fit for the position you want.
Personal branding is all about presenting yourself in the best possible light and showing potential employers what you have to offer. Treat your resume as a brief summary of your brand with a clear and direct message. By putting forth a consistent image of yourself, you may discover opportunities to keep building up that brand over the course of a successful career.