According to the LinkedIn blog, there are currently 20 million jobs posted on the network, ranging from entry-level all the way through executive positions. With numbers like these, finding a job that is right for you may not take a great deal of effort. However, when you find that perfect job opening, are you sure that your LinkedIn profile is going to capture the interest of a recruiter or hiring manager? Like with any other means of applying for a job, you want to make sure that you stand out from the rest of the applicants. To do that, your profile should include the career training certificate you worked so hard to obtain. Not only does LinkedIn give you the opportunity to showcase the skills and experience you obtained by earning this certification, but it also allows you to communicate with potential employers and can help you find that next job.
The key is to use LinkedIn the right way.
Why Keeping Your LinkedIn Profile Up to Date Is So Important
An article from US News and World Report shows that more than 95 percent of recruiters rely on LinkedIn to find and vet potential candidates for openings at their organization, which means that your profile needs to be in top shape to put you in the best light and catch a potential employer’s eye. A recent post from Foundation shows just how powerful LinkedIn is. Consider these statistics:
- LinkedIn has more than 500 million members, according to Business Insider.
- Omnicore states that 48 percent of users are active monthly.
- LinkedIn research shows that it is the most-used social media platform among Fortune 500 companies.
However, to get the most leverage from LinkedIn’s volume of use you need to ensure your profile up to date by listing information such as:
- Your education: Users who list education appear in 17 times as many searches as those who do not, according to Money.com. This is a great way to highlight any career training certificates you have earned.
- A summary statement that speaks to who you are as a candidate: Include keywords and commentary that will stand out to a recruiter and help your profile show up in candidate searches.
- All of your past experience: Some may not be relevant to what you are currently looking for; however, your past experience at other companies may impress some recruiters. This also gives you the opportunity to connect with former coworkers.
- Your current certifications and skills. LinkedIn provides you with the opportunity to include badges for industry and professional certifications that you earn along with a comprehensive list of skills. Recruiters often search by these criteria, so make sure you update your profile as you develop and earn them.
Understand the Power of LinkedIn
LinkedIn gives you a wide net when looking for your next job. Finding former colleagues among the many active LinkedIn users can help you open doors to new opportunities. The networking effect that LinkedIn offers allows you to connect with those former coworkers and colleagues from anywhere else in the world. Those connections you have built up may be able to help you get in front of hiring managers, or they may refer you to their current company. These inroads are extremely helpful when it comes to standing out among the other applicants.
Another way to stand out is to publish articles on LinkedIn. Choose areas where you are an expert and write content that helps other users. You could explain how to do something, describe a better way to do something, or even just inform readers. Make sure your content is well-written and accurate and watch the views and shares build up. The more eyes that see your articles, the more people who know who you are.
Posting your newly acquired career training certificate to your LinkedIn profile is essential if you treat it as a career-building tool and not just a social network. Remember, LinkedIn gives you the opportunity to showcase yourself as a potential employee, so make the most of it. Keep your profile up to date to include your experience, education, and career training certificates. Engage with professional groups to build your network while you connect with former colleagues. Most of all, make sure you stand out as the professional you are.
If you are ready to add a career training certificate to your LinkedIn profile but don’t know where to start, then let’s talk. Contact us for a free consultation on which program may be best for you.